With the Breeders’ Cup jumping on board to sponsor our tour’s second season, the bus got a new look. The back now reads “Follow me to the Breeders’ Cup” which is quite fitting considering it will be where we complete our tour. With that being said, I would like to take this post to point out some cool promotional things the Breeders’ Cup is pushing in racing’s second season. The first of which, is fantasycapping.
FantasyCapping is a product of a group called Vision 20/20 based in Lexington. I serve as a steering committee member for Vision 20/20 and was instrumental in the development of FantasyCapping. Our first season started two years ago, and experienced enough success that the Breeders’ Cup picked it up for 2012. Last year I familiarized myself with the game and even worked as a personal contractor for the Breeders’ Cup, doing customer service for the game. It is a simple concept.
Contestants join leagues, public or private, and compete against each other, typically by making one fantasy bet per week. You can bet $20 (fantasy dollars) to win, $20 to place, $20 to show, or a $10 exacta box. Only one bet per race, per week. The only exception is highlighted when there are two races (The Travers Stakes and Pacific Classic) in the same weekend. The grand prize is $2,500, but in my individual leagues last year we made our own incentives and prizes. To learn more about FantasyCapping, click here.
The other thing I’d like to share that the Breeders’ Cup has been promoting is the “BC Style Snap.” In partnership with the Fashion at the Races blog and Christine A. Moore Millenery, the Breeders’ Cup is leading a contest looking for the best fashion at the races (specifically at racetracks which host a Breeders’ Cup Challenge race).
Entering in easy! Simply text a picture of your #BCbest to @breederscup @fashionatraces @camhatsNYC with hashtags #BCbest #WAYI and you’re in!
Coxtalks.com 