We are in our final preparations for Preakness week and will ship to Baltimore on Tuesday, May 14. We have a full four days of activities leading up to the second jewel of the Triple Crown, and it all gets started on Wednesday, May 15, when we will host a group of young professionals and “social media VIP’s” on a tour of historic Sagamore Farm. The folks at Sagamore have been more than welcoming in all of our promotional efforts in Baltimore and we are happy to have formed a great relationship with one of Maryland’s most well-known farms.
On Wednesday evening we will be parked right along Thames Street near the inner harbor along Mike Arminger Square. There is a great concentration of pubs and restaurants in the area, including The Horse You Came In on Saloon, The Admiral Fell Inn, Kooper’s Tavern, Maggie Moo’s, Max’s Taphouse and Rye among others. We will be giving away koozies, jockey goggles, t-shirts and hats, as well as signing people up for a chance to win free Belmont tickets.
Thursday morning we will be attending the Alibi Breakfast at Pimlico, where we hope to get several media outlets to get some coverage of the bus and also have a couple of interviews already lined up.
Thursday afternoon we will travel to the Under Armour headquarters to tour the facility and to try and make some new racing fans out of the hundreds of employees that are already sports fans. The average age of Under Armour employees is 30, which fits perfectly within our target demographic.
After our Under Armour visit, we will head to Pimlico where we will park the ABRV in the infield upon completion of the final race, and will head to the Pregame to Preakness Party at M&T Bank (Ravens) Stadium, where we are anticipating a tour of the facilities and hoping to get some solid video content.
Friday we will be in the Pimlico Infield all day with our bus, hosting friends and promoting our contests yet again. There will be a total of eight stakes races on Friday’s card, highlighted by the Grade 3, $300,000 Pimlico Special and Grade 2, $500,000 Black Eyed Susan, which will be broadcast from 3-5pm on NBC Sports Network. Following Friday’s card will be a live musical performance that will feature Rachel Farley, Rodney Atkins and will be highlighted by the Goo Goo Dolls.
Saturday we do it all over again in the infield, but there are a few bigger names playing in concert, as well as a few bigger races on the track. Kristen and the Noise, Florida Georgia Line and Chevelle will perform throughout the day on the Jagermeister stage, with Afrojak, Macklemore and Ryan Lewis and finally Pitbull will perform on the main InfieldFest Stage. There will be a total of eight stakes races again, with five graded stakes, highlighted by the 138th Running of the Preakness Stakes at around 6:15. Live Preakness Day coverage will begin from 2:30-4:30pm on NBC Sports Network, followed by the 4:30-6:30 live broadcast on NBC, and the post-race show from 6:30-7pm back on NBC Sports Network.
There is plenty to be excited about in Charm City this week. If you’re in B’more, come see us. If not, tweet at us. It’s as good a time as anytime to get in the game!
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